WHAT’S TRENDING FOR 2021?
Brace yourself, we’re going to use ‘the term’… Our “New Normal” (i.e. working from home, creating home as haven-slash-safeplace-workplace) has led us to rethinking our expectations of, well, everything.
Or, better yet, maybe it’s led us to releasing old expectations and actively choosing what we want to let in to life. For 2021, this spirit has definitely made us appreciate fragrance in whole new ways. Functionality in fragrance quickly becomes about how it can shift mindsets, boost moods, and help realign how our bodies (and minds) perform.
Everything about this time in our collective experience seems to inspire/require a focus on wellness, well-being, and well-intentioned creating. We create what we want for the future by actively deciding how we want to feel right now.
“Creating” has become synonymous with (and critical to) living our best lives. Trusting our own cycles of growth and personal strength is critical in discovering inspiration that leads us through it all.
So, majestic makers, in that “Seasons of Creativity” spirit… here’s what we see on the Fragrance Forecast for every segment of this hopeful, joyful, life-changing (-realizing) year.
WINTER
Warmth. Wellness. Aromatherapy takes the form of Home Sanctuary. We desire to create in ways that express how we want this decade to feel: healthier, happier, and infinitely more healing.
Fragrance that comforts, inspires & balances fills our need for feelings of well-being in the prepping-for-new-life winter months.
The Wooden Wick safe-haven picks?
♥ BAYBERRY + FIR WREATH
♥ BLACK CURRANT + RHUBARB
♥ CEDAR + MYRRH
SPRING
Transformation. Self-Expression. This is fragrance-as-free-will territory. As makers (and fragrance lovers), new growth means trusting what moves us so we can nurture our ability to create.
Fragrance that renews, uplifts & freshens helps us shake off the old (beliefs/feelings/experiences) while empowering us to express in thrilling new ways.
The Wooden Wick promise-of-spring picks?
♥ BERGAMOT + AMBERGRIS
♥ BLUE JASMINE + ROYAL FERN
♥ CALABRIAN LEMON + LILAC LEAVES
SUMMER
Joy. Self-Care. Summer fragrance is all about the season itself: experiencing joy with absolute abandon. And of course Nature herself is a major, mood-boosting factor.
Fragrance that both grounds and uplifts understands how natural aromas merge easily and joyfully into experience.
The Wooden Wick feel-good picks?
♥ BLACKBERRY + SAFFRON
♥ BLACK DAHLIA + BIRCH
♥ BLOOD ORANGE + LIME AGAVE
AUTUMN
Harmony. Power. It’s that wonderful, immersive season when the very air evokes memory and emotion. Welcome to conscious fragrance that’s made to move you.
Fragrance that awakens, soothes & energizes accesses memory sources and intrigues the heart (great fodder for imagine-what’s-possible thinking).
The Wooden Wick come-alive picks?
♥ APPLE RIND + CINNAMON
♥ BLACK CURRANT + RHUBAB
♥ BURNT WOOD + ORIENTAL SPICE
Creating a brighter future is a 5-senses endeavor, to be sure. This year in fragrance honors our maker journey in wildly creative and inspiring ways. Happy scenting/growing/evolving!
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