what is perfume?

Learn all about the history of fragrance and olfactory families with our in-house fragrance expert.

But first, what is a fragrance? Simply put, it's something that smells good. And what makes it a perfume? It's taking that fragrance and adding it to a carrier. 

Olfactory families are the staples of fragrance. Think citrus, floral, fruity, or woody. Esther dives into all of the different families, popular fragrances in each category, and how perfume has been woven into the history of cultures across the world.