Candle Business 101: What You Need to Know about Wax!

Not all candle waxes are created equal! Picking the best type of wax for your candle depends on a variety of factors - from the wax's primary ingredient, the size of your vessel and wick, and perhaps most importantly, what your ideal customer actually likes!

Join Jeff from @Standley Handcrafted and Charlotte as they simplify the wax picking process for you. They discuss the pros and cons of today's most popular waxes, the types of wax THEY use in their own candle making, and the key attributes to look for when picking your wax. Enjoy!